RUN that by ME - ISSUE #11 of 15

Western & Southern 

- Inner Fire Fitness Kids Run -
109th W&S Thanksgiving Day 10K Race
Register Now!
BE Beautiful CincinnatiRegister for the 109th Thanksgiving Day 10K

Hot Diggity! Cool Stuff!
There's Always Something to Be Thankful For!
  • Healthy Bunch. Healthy Crunch!
    PopCorners, the crunchy, wholesome popped-corn snack will be at the finish line celebration and in your bag. "We believe your best self begins when we decide to 'Do One Better'-- whether that's running a little farther, laughing a little louder or snacking a little healthier," said Bob Schmitt, Sales Director of PopCorners, the fastest growing healthy snack food in the market.

  • Run to your Whirlpool!
    Tide makes the laundry fun again. Cincinnati's Thanksgiving Day Race is the only one in the country that has Tide at the finish line. Your family will be very thankful when you arrive at dinner in clean, fresh clothes. Tide PODS will be in the bag, too. Just in case you need to wash those running clothes before the run.

  • Kids are made to play!
    And when kids run, they have the potential to do better in every aspect of their lives. So sign them up for the Inner Fire Fitness Kids Run and be the first to meet them at the finish with a cool medal and warm hug!

  • Frame it.
    If you're one of the first 10,000 to register, you will get an original watercolor print of our city skyline from Western & Southern, who is celebrating their 130 year anniversary. It's the perfect gift for you or someone you love. Hurry!

  • Do it.
    Dream big. Live simply. Be grateful. Laugh lots. Be healthy. Register fast! You will have the time of your life.
BE SmartRegister for the 109th Thanksgiving Day 10K

Is the way you sleep making your back ache?

"We don't often think about our spines when we're lying in bed," said Shrishail Nashi, M.D. from TriHealth. "But, our sleep posture can help determine whether or not we experience back pain."
  • Keep your spine in a neutral position.
    "You can do this by choosing a well-made innerspring or foam mattress that will create pressure points at the back of the head, the shoulder blades, the tailbone and the heels," said Dr. Steve King from Mt. Lookout Chiropractic & Sports Injury Center.

  • Sleep on your back.
    "Sleeping on your back evenly distributes weight across the widest surface of your body, minimizing pressure points and ensuring proper alignment of your internal organs," said Dr. Nashi. "The worst position for sleeping is on your stomach due to the unnatural position of your neck."

  • Alternate sides if you're a side sleeper.
    "Always sleeping on the same side suspends the middle of your body between your hips and shoulders, the broadest parts of the trunk," said Dr. King. "Place a pillow between your knees to keep hips, pelvis and spine aligned."
BE StrongRegister for the 109th Thanksgiving Day 10K

How do you stay safe when running in the dark?

"With busy schedules, some runners find their only time to run is in the darkness of early morning or evening," said Bobby Slattery, CEO of Fifty West Brewery, one of the best places to train and have a beer! "Here are some of our tips for staying safe."
  • Safety in numbers; run with a friend or group
    There's strength and safety in numbers.  Joining a training group will help you stay fit and safe throughout the winter months.

  • Choose a lighted route
    It might not be your favorite route to run, but oncoming cars see you better and you'll always be able to see the road and avoid potential hazards.

  • Be visible
    "When purchasing running tops, jackets and tights, make reflectivity a high priority," said Alex Ranton from JackRabbit. "You can also invest in a good reflective vest, headlamp and/or LED light to attach to your collar or wrist."

  • Always have identification on you
    Put your driver's license in your pocket.

  • Always run against traffic
    You want to be able to see headlights of oncoming cars. Avoid busy roads and those with no shoulders or sidewalks.

  • Vary your routes and times
    Don't make yourself an easy target by always running the same route at the same time.

  • Carry a cell phone
    You'll be able to contact police immediately if something happens to you or you notice anything out of the ordinary. 

  • Follow your instincts
    If you feel that you're entering an unsafe situation, trust your gut and run to a safe location. Call police if you notice anything suspicious.
BE HealthyRegister for the 109th Thanksgiving Day 10K

Why are coffee breaks a good idea?

"Our minds need an occasional rest once in a while," said Gary Weber, Jr., CEO of Wallingford Coffee & Tea, who will be serving 14,000 cups of coffee on race day morning. "Here are some more reasons to take that break."
  • It can dramatically improve your ability to concentrate and be more productive.
  • It gives employees an opportunity to interact with each other on a more personal level.
  • It provides employees with time to share their perspectives, talk through issues and provide support to each other. 
  • It adds to the well-being of the employee, allowing them to break away from the dull routine of work life.
BE WonderfulRegister for the 109th Thanksgiving Day 10K

What are 4 things you can tell your kids to prepare them for the future?
  1. You'll be in school the rest of your lives.
    "Skills are changing faster than traditional education is keeping up," said John Barrett, CEO of Western & Southern. "In an era of fast-paced technological and scientific breakthroughs, the more we must learn new skills to remain relevant as the job market transforms."

  2. You can be your own boss.
    "Working for yourself has never been easier, thanks to technology that enables greater collaboration," said Alvin Roehr, CEO of The Roehr Agency. "As work becomes more digitized, it's tied less to geography. People can do their jobs anywhere with the best in the world."

  3. Focus on social skills.
    "Overall, social skills — such as persuasion, emotional intelligence and teaching others — will be in higher demand across industries than narrow technical skills," says Roehr. "Technical skills are important, but they will need to be supplemented with strong social and collaboration skills."

  4. The future is up to you.
    "No matter the environment or how great the challenge may seem, your future is in your hands," says Barrett. "Work hard, work smart and, above all, believe in yourself and the value you bring to every situation."
BE Happy
BE Happy

When you run, your purpose isn't always to get to a finish line. It's to enjoy the beautiful steps along the way.
- Julie Isphording
Title Sponsor:  Western & Southern
TriHealth Secret JackRabbit
700WLW Inner Fire Fitness
Alpine Valley Pure Service Wallingford Coffee & Tee
Mt. Lookout Chiropractic & Sports Injury Center Tide Fifty West Brewing Co
The Health Gap Knockback Nat's Neighborhood Bar Modo Yoga
PopCorners KISS 107.1
ProAmpac TQL MCM CPAs & Advisors
Roehr Insurance Agency Exercise & Leisure TW Advisors
Wealth Planning Corporation Local 12
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